Mobility is changing and so is our convenience business
Convenience stores have been on our retail forecourts for decades – but mobility is changing and so is our convenience offer.
Globally, external research indicates ~4% per annum growth in the convenience market out to 2030 and ~8% per annum growth in food service, as demand for quality food to go increases (Euromonitor).
As one of bp’s five transition growth engines, we’re investing to transform forecourt convenience – providing customers on the move with quality food and coffee, at a convenient network of roadside locations around the world.
Doubling convenience gross margin from a 2022 base of $1.5 billion, aiming for around 10% compound annual growth rate.
Doubling the number of strategic convenience sites globally from 1,600 in 2019 to around 3,500 by 2030.
Increasing customer touchpoints globally from >12 million a day in 2023 to >15 million by 2025.
We’re always looking for new ways to meet our customers’ energy and convenience needs – making sure we’re giving them what they want, when and where they want it.
And what customers tell us they want is a consistent, friendly quality experience with great food, services and amenities – supported by seamless digital tools and engaging loyalty programmes. Whether that be at a site we own and operate, or one of our thousands of dealer and franchisee locations across the world.
As the energy transition progresses, we know that customers’ habits will change. This change is happening at different rates around the world – we will keep building our retail expertise to meet the needs of customers on the move.
We expect customers will spend more time at our sites in the future charging their electric vehicles (EVs). Whether that be at forecourts, EV charging hubs or low carbon mobility hubs – they’re going to want great convenience offers.
That’s why we’re investing $15 billion in convenience and EV charging in the next seven years.
Learn more about our work to expand EV charging infrastructure.
We’re creating this future today – improving our core retail offer, growing our network, looking to expand our last-mile delivery offer, and developing new propositions to meet customers’ convenience and energy needs.
In 2023, we almost doubled our convenience gross margin globally, with the acquisition of TravelCenters of America, adding around 280 huge truck stops, with more than 600 full-service and quick-service restaurants, to our US network.
In the UK, we’re trialling a new wildbean cafe made-to-order ‘food for now’ offer at select locations – evolving our five-minute ‘grab-and-go’ offer to one for customers spending longer at our sites as they charge their EVs.
In Australia and New Zealand, we are reimagining retail – refreshing our wildbean cafes and improving our customer experience through improved store layouts and a superior in-store and digital experience.
We’re expanding in growth markets, including India, Indonesia, and China, to reach even more customers.
Our convenience offer is tailored to local tastes – from samosas in India to hot dogs in Poland and pies in Australia.
We balance our global scale with a local product offer that reflects the needs and tastes of our diverse customers around the world.
Our mobility offer is complemented by strong proprietary food brands – ampm, Thorntons, Petit Bistro, wildbean cafe – and partnerships with leading retailers.
Our convenient, bright and spacious ampm stores are making it easier for customers to get what they need when they’re on the move. We’re expanding ampm’s US footprint by opening four stores in New York, the first on the East Coast.
We have extended our partnership with Lekkerland to deliver REWE To Go stores at Aral retail sites. It brings together Germany’s largest forecourt brand and one of the country’s leading convenience specialists to expand and evolve the food service offer.
Our long-established partnership with M&S Food brings together two well-known British brands to transform the roadside shopping experience, providing quality food that our customers know and love.
The world's transition to a more secure, more affordable, lower carbon energy system needs massive investment in lower carbon energies AND continued investment in oil and gas as the alternatives grow. We're transforming bp to play our part – discover more below
Our transformation
