Five aims to help the world get to net zero
Five aims to help get the world to net zero
We are advocating for policies that support net zero, incentivizing our workforce, assessing our alignment with trade associations and helping corporates achieve their decarbonization goals. We are also taking steps to increase the transparency of our disclosures.
Our aim 6 is to more actively advocate for policies that support net zero, including carbon pricing
We have redirected resources to promote well-designed climate policies. In the future, any corporate advertising will be to push for progressive climate policy, communicate our net zero ambition or support delivery of our strategy, invite ideas, or build collaborations.
We will continue to run recruitment campaigns and advertise our products, services and partnerships – although we aim for these to increasingly be low carbon.
Our advocacy focused on several themes during 2023, including: stronger methane emissions standards; the need for increased climate policy and regulation; and policy frameworks that support growth in low carbon hydrogen, renewables and power, bioenergy and decarbonizing transportation.
Our aim 7 is to incentivize our global workforce to deliver on our aims and mobilize them to become advocates for net zero
This will include continuing to allocate a percentage of remuneration linked to emissions reductions for leadership and around 36,400a employees.
To help our employees contribute to the delivery of our strategy and sustainability aims, we are educating them about the importance of net zero and supporting them to become advocates for net zero.
a This figure reflects the number of employees eligible for a cash bonus in 2023. The number of eligible employees in 2022 was 32,000.
Our aim 8 is to set new expectations for our relationships with trade associations around the globe
We will make the case for our views on climate change within the associations we belong to, and we will be transparent where we differ. And where we can’t reach alignment, we are prepared to leave.
On 12 February 2020, we declared our support for the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD). We intend to work constructively with the TCFD and others – such as the International Sustainability Standards Board (ISSB) – to develop good practices and standards for transparency.
We are taking steps to promote stakeholders’ access to comparable and decision-useful climate-related disclosures. We have actively participated in the development of carbon and net zero standards and benchmarks. Whether or not we agree with a particular methodology, we welcome the perspectives they can provide.
